It is the process of collecting, preparing and consolidating data into one table to use for analysis purposes. Our data preparation service goes to the next step. It doesn’t stop on handling the inconsistent and not normalized data.
We also evaluate which data we have, or we need to check and evaluate the success criteria defined on the goal setting stage.
In other words, we are not only cleaning and organizing the available data. We are also considering if that data is aligned to the goal set.